Agriculture's B2B marketing doesn't have to look far to find its humanity. After marking a half century in the storytelling business this year, ag-focused creative firm Bader Rutter's client list features some of the sector's larger players. That includes livestock drug producer Zoetis (with a market cap of $77 billion), chemical and seed firm Corteva...

Luxury fashion house Valentino is continuing its partnership with AR technology company Wanna to allow shoppers to virtually try on womenswear items from its Spring 2024 line in augmented reality. Shoppers can virtually try on a selection of items from the new collection by downloading the free Wanna Wear app on iOS. People can take...

With Season 1 averaging more than 8.3 million viewers, Fire Country has been a bright spot for CBS. However, with Hollywood strikes delaying programming, dozens of platforms competing for viewers, and Season 2 not airing until Feb. 16, the network is looking to keep the fanbase burning bright between seasons. To find new audiences and...

Google's release of large language model Gemini this week has publishers troubled about its potential to further impact revenue dynamics in an industry already grappling with volatility. In a press call with reporters, questions were raised about datasets used to train Gemini, with Google executives declining to share specific details, including whether any were licensed...

When It's Always Sunny in Philadelphia stars Glenn Howerton, Charlie Day and Rob McElhenney launched whiskey brand Four Walls, it was supposed to be a beer. "We felt we were uniquely positioned to actually authentically bring a celebrity brand of something to the market," Howerton said at Adweek X in Los Angeles this week. "We'd...