AAPI Heritage Month is an interesting and reflective time for many of us who exist within the community. It's special to hear the voices and stories of folks who are doing incredible things for the community and culture at large. It can also be a really interesting time to take a deeper view into the...

As an actor, producer and entrepreneur, Issa Rae knows a thing or two about setting up a climactic scene. Sometimes, however, even the Insecure creator and star needs a little inspiration--and that is where her American Express card comes in. In the financial brand's latest ad, titled "When Inspiration Hits," Rae--a longtime Amex cardmember and...

This week, Texas became the 10th state--and the fifth state this year--to pass a consumer privacy bill that gives the state's residents more control over their data. With a population of over 30 million people, Texas will emerge as the second largest state after California to pass a bill of this kind. If enacted into...

Brands are increasingly looking to leverage partnerships with content creators to make an impact--but one that's significant and lasting, rather than one-off sponsored posts. Content creator Pierrah Hilaire and Brent Mitchell, vp of social media and influencers at Sephora, joined Danisha Lomax, Digitas' head of client inclusivity and impact, during Adweek's Social Media Week to...

One of the most storied New York ad agencies is making a big move and changing its name: DDB New York is merging with adam&eveNYC to form a new creative agency called adam&eveDDB. In addition, the agency will move its offices to a new space in the West Village in Manhattan and has hired Digitas...

If you've ever been devastated by the experience of watching someone else score an item for sale that you wanted, Etsy's latest ad will resonate. In "Lamp," a customer is so struck by the beauty of a light fixture--and heartbroken by the "sold" ticket attached to it--that he is brought to tears. The spot follows...

Two youngsters survive a terrifying explosion in a town square, finding each other and escaping the mayhem--if only temporarily--through their own fantasy world in a heartbreaking new spot for Save the Children. The public service announcement, shot in downtown Lebanon and surrounding areas last year, comes from director Martin de Thurah and production company Bacon...

Whether it's a card a bank customer uses for payments or a service tracking how a company accepts or makes payments, Mastercard sells all elements of its business as "priceless." Yet the company still occasionally needs to explain its presence in places like the B2B Marketing Exchange earlier this year in Scottsdale, Ariz. Greg Boosin,...

Advertising spend is expected to grow globally this year, with inflation driving it to $727.9 billion and $3 of every $5 going to digital channels over the next three years. However, according to Dentsu's latest biannual global forecast, digital spend is likely to slow to single-digit growth in the future. Dentsu is predicting a 3.3%...

In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adeela Hussain Johnson, president of travel brand B?IS and Debra Chen, industry expert and host of the award-winning podcast The Great Fail. They discuss the key role the consumer plays in a...

In the ever-evolving landscape of business, certain themes continue to hold steadfast importance: brand power, authentic communication and women in leadership. To navigate these dynamic concepts and uncover their significance in today's professional world, we sat down with Lara Balazs, CMO at Intuit. Balazs joins Suzy founder and CEO Matt Britton on the latest episode...

On this episode of Brave Commerce, Shelley Zalis, founder and CEO of workplace equality firm The Female Quotient, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the importance of gender equality and diversity in business. Zalis begins by sharing her personal experiences as one of the two women on a board of 25 men,...

Tiffany Xingyu Wang is a pioneering leader in marketing, innovation and advocacy, driving positive change at a global scale. As chief marketing and trust officer at OpenWeb, a company that builds online communities around digital content, she oversees marketing and leads trust and safety efforts. Xingyu Wang is working to reshape the blueprint of advertising...

Snapchat is celebrating its Snap AR community by highlighting three "advanced" augmented reality lenses that show off different ways AR can be utilized by businesses. To start, the Seen Camera lens was created by journalism video publisher Seen.TV in consultation with design studio Modem. It encourages users to record videos where they share their own...

As creators become a central part of humanizing a brand, it is even more important for companies to get clear about what they actually stand for, and what they stand against. The recent high-profile LGBTQ+ partnership failures by Bud Light, Target and the Los Angeles Dodgers should remind all brands that they must be willing...

Over these last few turbulent years, mental health and practicing mindfulness have become more important than ever. In response, there's been a boom in apps, devices, tools and services for people to alleviate stress, deal with anxiety and other mental health concerns. Core by Hyperice is one device that, through various functions, helps people practice...

Global toymaker Lego has begun a campaign that champion the way girls play and to help them overcome societal expectations by linking up with women soccer stars Megan Rapinoe, Yuki Nagasato, Sam Kerr and Asisat Oshoala. According to research conducted in 2022 by the Geena Davis Institute, which heard from 6,844 parents and children aged...

After a spike during the height of the Covid-19 pandemic, frozen food sales have remained elevated. Shorter cooking times, ease of use and longer shelf life are all potential reasons for this surge in popularity, but it doesn't hurt that these days consumers can get many of their favorite comfort foods in the frozen aisle....

The old adage "dress for the job you want, not the job you have" is meant to encourage confidence and ambition through wardrobe choices. A two-minute film kicking of Droga5's "Find Your In" global campaign for LinkedIn offers a playful twist on this idea as clothes come to life in a laundromat to show off...

By many markers, this appears to be a typical beauty ad. Model Cara Delevingne, dressed in a silver gown, invites viewers to "try something new" as she holds up a clear bottle in a cloud of mist. In fact, this is a commercial from European energy company Vattenfall, which uses the aspirational qualities of beauty...

[Sensitive content: This article mentions suicide. If you're struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.] As one of the first working moms at her agency, Trina Roffino was often asked by other employees how she practiced work-life balance. Since earlier on in her 23 years at...

Unilever's most senior marketer Conny Braams has announced plans to step down after more than 33 years with the business. Braams was appointed to the newly-created position of chief marketing and digital officer (CMDO) in 2019 following the departure of veteran brand boss Keith Weed. By 2022, she had taken a slightly different role as...

You'd be right for thinking that the metaverse--once the buzziest term in the industry--is dead, given the number of headlines since, at least, last September claiming such. Mashable reported that Meta's Horizon Worlds was short of meeting its monthly active user goal of 500,000 by 300,000 monthly active users. Internal documents at Meta showed only...

This day is significant, and should be treated as such. If you’re interested in learning more about marketing on Memorial Day, we’ve compiled a list of dos and don’ts for businesses.

In Warner Bros. Discovery's first year hosting the NHL Stanley Cup Finals, the company leveraged the power of the league and the NBA to help drive record ratings and revenue. The company and Disney/ESPN split the rights to the NBA and the NHL as part of a seven-year TV deal, and this year it's WBD's...