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Snapchat will continue to collect IDFA (Identifier for Advertising) data for opt-in events on iOS 14, showing Apple's permission system to users to enable them to opt in to tracking and websites owned by third parties. At some point this spring, Apple will implement ATT (AppTrackingTransparency), the modal that applications must use to secure those...

From challenging societal norms to fighting for equal rights, women are consistently at the forefront championing for change amongst underrepresented communities. Then why is it so difficult to advocate for oneself, especially when it could also lead to meaningful change in a woman's own quality of life? "Women tend to shy away from the more...

Wave.tv entered into a partnership with FanDuel under which the sports media company will create in-depth sports betting content and share it across all major social platforms. The partnership actually began in conjunction with Super Bowl 2021, and it encompasses branded content and personality-driven segments. Wave.tv said the goal is to use its nearly 75...

A quick Google search of the term "women in leadership" brings up endless variations of this image: a woman wearing a blazer with her arms crossed or hands on her hips and a smile on her face. When Rebecca Swift, global head of creative insights at Getty Images, first entered photography in the '90s, that...

While International Women's Day and Women's History Month initiatives can start to feel a little bit repetitive and performative year after year, the pandemic has revealed how deeply entrenched gender discrimination and inequities remain--despite the progress we've made. Some brands are using this largely ceremonial month to directly address the disparities that have been exacerbated...

Big Data is big, in part, because no one throws anything away. It's also worth noting that "big" doesn't always spell "better" (it may spell "clunky" though). That's why the concept of Data Lake, a system for storing raw information, came about some time ago, just to keep "useful" data handy. However, determining usefulness of...

Publishers, ad tech, media buyers and brands have been bracing for game-changing privacy updates for some time. And on Wednesday they got news that--while declarative--also invited many new questions. Google's market-leading browser Chrome, which is used by more than 60% of web users, has chosen not to support alternate identifiers that help marketers target customers....

Brooklyn-based IPG agency Huge has looked outside the industry to find its first global talent lead. The agency has hired Kali Beyah as global chief talent officer, effective March 15. In the newly-created role, she will lead Huge's talent operations across the agency's 13 global offices and be responsible for recruiting, talent management and DEI...

Reddit has its first ever chief financial officer: Drew Vollero, who joins the platform from security and facility services firm Allied Universal, where he held the same role. Vollero also served as Snap Inc.'s first CFO, leading the company through its 2017 initial public offering, following senior finance roles with Mattel, Taco Bell and Pepsi....

Over the last couple of years, Gap has been doing a lot of soul searching. Following a new marketing chief last February, a restructuring that pulled all marketing activities in-house and a strong pivot to ecommerce, Gap is streamlining its messaging: A consistent focus on a diverse, modern interpretation of American optimism. But time will...

What is a Chief People Officer? According to Mastercard's Michael Fraccaro, the role encapsulates everything to do with people. The brand intentionally made a change a few years prior to move it away from the human resources (HR) function to the people and capability function. He is responsible for all HR functions globally, including driving...

In the Clubhouse application, users have the option to follow Clubs that are related to the topics they're interested in. For instance, if someone plays lots of video games, they can follow Clubs that are related to the video game industry. When someone follows a Club, they'll be able to keep track of when the...

Google's privacy gauntlet throwdown this week might have been expected, but that doesn't make it any less of a confusing shake-up for the industry. For publishers, there are benefits to the ongoing march toward a more privacy-focused future. But concerns linger over Google's ability to thwart competitors, increase its dominance and fragment the open internet,...

Make a list of Instagram's biggest fashion influencers these days and you'll no doubt come up with names such as Lauren Conrad, Cole Sprouse and Olivia Palermo. These style luminaries tend to have upper-crust backgrounds (Palermo was a Manhattan socialite) and make their homes in cool places (Conrad has owned homes in Brentwood and Pacific...

Messenger Kids rolled out a sticker pack Friday to celebrate Women's History Month. Pavni Diwanji, the application's vice president of engineering, said in a blog post that the stickers were designed to help empower girls to express themselves and tell their own stories, with each one featuring a girl connecting to her passion. They can...

It's been 33 years since Coming to America brought the royal family of Zamunda to the U.S., so Amazon is celebrating its debut with a campaign fit for a king. Amazon's Prime Video--which has worldwide streaming rights to the highly anticipated sequel--is working with Amazon's transportation unit to ensure customers across the country know Coming...

As the Covid-19 pandemic drives women out of the workforce at unprecedented levels, Verizon Business plans to launch a mentorship network, training resources and a small business support campaign aimed at providing tools and aid for women who own small businesses. The initiative will kick off with a social media campaign next week encouraging people...

Campbell Ewald is turning to a coffee farmer, a busy dad and a former pediatric phlebotomist who was also a dancer at Prince's nightclub to build out its executive creative team. The agency is also promoting a longtime agency veteran to a new position. Campbell Ewald hired executive creative directors David Mackereth, Alejandro Ortiz and...

Advertisers have been nimble throughout the variety of challenges that have impacted the targeting and privacy landscape: GDPR, CCPA, other state legislation, like Maryland's--even the third-party cookie phase-out, which many didn't think the industry would be able to overcome. Ad land and ad tech quickly pivoted strategies, working hand in hand with each other to...

On Wednesday, Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next year. The announcement moved markets but left some critical questions unanswered, and it has led to the loss of several billion dollars in shareholder value among ad-tech players. In short, Google is doubling down on...

Foot Locker is trying to bring some of the energy that normally accompanies the National Basketball Association's All-Star Weekend to people's homes during an abnormal All-Star Weekend. The retailer will host #FLHomeGame on Twitter during the NBA All-Star Game Sunday (March 7), tweeting challenges, prop bets, speed runs and trivia and giving followers the chance...

I was first introduced to Sophie Bambuck last year when a few folks in our community kept mentioning her name as someone we just had to know. As promised, Sophie turned out to be a delightfully humble leader and mentor who views marketing in such a refreshingly simple way. The French-born (listen at :55 seconds...

After a year of pandemic lockdown, you might feel like you've binge-watched every piece of desirable content in the entire world. Topic, the flagship streaming service from First Look Media, says otherwise, using a bunch of intense clips from its international thrillers to try to lure in the bored and jaded couch potatoes among us....

Hungry for more, Chipotle and e.l.f. Cosmetics are once again collaborating with a limited-edition line of beauty products inspired by the fast-casual chain's menu. The duo teamed up just under a year ago to create a virtual prom after-party for teens, who were unable to enjoy such high school past times in person because of...

Social media engagement increased during the pandemic by 61%, and American adults spent about seven more minutes per day on social media than in 2019, thanks to the turbulence of 2020. Instagram influencers saw their average likes increase by about 68%, and their comments by 50%. Views in some content, such as cooking and fitness,...

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