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TikTok introduced TikTok Brand Life Study, a first-party measurement solution aimed at helping brands measure and optimize their advertising resonance on the video creation platform. TikTok Brand Life Study is an immersive, in-feed polling experience that brings the music and motion graphics TikTok is known for to their feeds or For You pages, prompting users...

Facebook CEO Mark Zuckerberg used the social network's new Live Audio Rooms feature to share several commerce-related updates from across its family of applications. Zuckerberg was joined by Sephora general manager of ecommerce Carolyn Bojanowski, Facebook vice president of commerce Shiva Rajaraman and Instagram director of product Ashley Yuki. Facebook said in a blog post...

Technology is powering the ability for consumers to try before they buy like never before, and in the world of cosmetics that form of product testing is becoming entertainment. As a result, Est?e Lauder-owned makeup brand M?A?C has begun a digital campaign across TikTok and Spotify to promote its new Love Me Liquid Lipcolor, allowing...

Last week, to close out the promotion of its widely hyped BTS meal, McDonald's released--not one, but two new lines of merchandise to accompany the collaboration with the wildly popular K-pop band. The "Saucy Collection" included tees, a tote, keychains and cushions adorned with anthropomorphic doodles of burgers, fries and other McDonald's treats, hand-drawn by...

Carhartt named Todd Corley as svp of inclusion and sustainability, a position he will assume beginning June 28, the premium workwear brand announced today. In the newly created role, Corley will be responsible for diversity, equity and inclusion strategies, sustainability initiatives, community partnerships and corporate giving, the company said. He will report to Linda Hubbard,...

The last year has seen major changes in how Americans shop for groceries, and that has opened up new realms of possibility for brands and consumers alike. For Albertsons and DoorDash, finding ways to better provide options for their customers meant teaming up. Via DoorDash's marketplace app, consumers can now shop nearly 2,000 Albertsons locations...

Jinx dog food began its life as an exclusively direct-to-consumer brand, launching just before the pandemic in early 2020 and growing rapidly since, with 40% month-over-month increases in its sales so far this year. Now the celebrity-backed startup is branching into Target, with a 400-store rollout--and it's kicking off its biggest marketing push to date....

As part of the CMO Reboot Playbook: The Elevated Role of Marketing Anheuser-Busch's US CMO Marcel Marcondes shares his play on how the brand pivoted during the pandemic by listening to their customers and delivering through action, not just a message. Check out more plays from top CMOs and brand leaders here. This transcript has...

As part of the CMO Reboot Playbook: Activating Brand Purpose, BET's EVP and CMO Kimberly Evans Paige shares her play on how they as a brand move forward by putting meaningful work at the center of everything they do. Check out more plays from top CMOs and brand leaders here. This transcript has been edited...

Snapchat's mix of augmented reality filters, lenses and stickers is often used to mark major events, such as Pride Month, and the company is now getting into actual reality items. Snap Inc. teamed up with Pride Basics to enable Snapchatters to order custom Pride flags for $15 each, with $2 from each sale going to...

There are few practitioners of collaborations more sagacious than fashion designer Todd Snyder, who has harnessed unique pairings to establish and grow his namesake label since founding it in 2011. In the decade since, the designer has continued to generously deploy the strategy, sometimes referred to as a mashup or product drops, teaming most recently...

As part of the CMO Reboot Playbook: Activating Brand Purpose, Jay Curley, Global Head of Integrated Marketing at Ben & Jerry's shares his play on how your brand can be an activist and advocate for communities that you're looking to serve. Check out more plays from top CMOs and brand leaders here. This transcript has...

Snap Inc. shared the results of tests it ran with advertisers to determine the effectiveness of its six-second non-skippable Commercials video ad units within Snapchat Shows. The company said it teamed up with advertisers across six verticals to run a series of 16 multicell hypothesis tests to answer the following questions: Does it work? Does...

As part of the CMO Reboot Playbook: Activating Brand Purpose, Vegas Golden Knights CMO Brian Killingsworth shares how the team went from hyper-local to global in less than a year by digging in to the roots of their city and leading with innovation. Check out more plays from top CMOs and brand leaders here. This...

As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, Jonathan Bottomley, CMO for Boll & Branch, shares a play on how transparency and developing an ecosystem of people can build trust for your brand. Check out more plays from top CMOs and brand leaders here. This transcript has been edited by...

Prime Day 2021 has made a triumphant return to the summer and is once again proving why Christmas in July sales used to be popular. Shoppers are spending--and not just with Amazon--even though better discounts await later in the year. Here are the main takeaways for the first 24 hours of the annual sales event....

Facebook released its Sustainability Report for 2020 this week, saying that it met its goals of reaching net zero emissions and 100% renewable energy for its global operations. The company also reduced its greenhouse gas emissions by 94% from 2017 levels, exceeding its goal of 75%. Other highlights from the 2020 report included: The company's...

As part of the CMO Reboot Playbook: The Elevated Role of Marketing, AT&T Chief Marketing and Growth Officer Kellyn Smith Kenny shares her play on leading your company through a crisis with empathy, vulnerability, and authenticity. Check out more plays from top CMOs and brand leaders here. This transcript has been edited by Adweek and...

As part of the CMO Reboot Playbook: Activating Brand Purpose, Heidi Dettmer, VP of Marketing, Seattle Kraken shares her play on how they created and launched their new NHL franchise by listening to the most important people around; the fans. Check out more plays from top CMOs and brand leaders here. This transcript has been...

As part of the CMO Reboot Playbook: The Elevated Role of Marketing, Equinox CMO Seth Solomons shares how the high-performance lifestyle company pivoted during the pandemic by constantly communicating with their members while not losing focus on building for the future. Check out more plays from top CMOs and brand leaders here. This transcript has...

As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, Caroline Morgan, VP, Digital Strategy of the Los Angeles Dodgers shares her play on how her team intentionally and authentically connected with fans during the 2020 season by creating new digital touch points which helped unlock new revenue opportunities and build infrastructure...

TikTok is helping bring this year's Pride Month to a close with live global event TikTok Pride Finale, set for Thursday (June 24) at 9 a.m. PT/noon ET. TikTok Pride Finale will feature 12 hours of live programming from around the world, including makeup tutorials, musical performances and question-and-answer sessions. Grammy Award-nominated singer-songwriter Kesha will...

As part of the CMO Reboot Playbook: Activating Brand Purpose, Los Angeles Rams CMO Ronalee Zarate-Bayani shares her play on how the team put purpose at the center of their move back to LA and how they pivoted during the pandemic while keeping that purpose as their north star. Check out more plays from top...

As a leading copywriter for Wieden + Kennedy Portland, Jordan Dinwiddie is no stranger to taking on brand voices and identities. Dinwiddie spoke with fellow creative and podcast host Bimma Williams about their career journeys and the importance of authenticity at Adweek's Elevate: Experiential and Creativity event last week. Authenticity is more important than ever...

As part of the CMO Reboot Playbook: Activating Brand Purpose, Pearle Vision VP and CMO Doug Zarkin shares his play on how the brand was able to reinvent itself by building trust through small moments of care and connection. Check out more plays from top CMOs and brand leaders here. This transcript has been edited...

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