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If your business is struggling to sell a less-than-compelling product, check out some of these marketing tactics to bump consumer interest and sell excitement.

How can your small business get in on the action of marketing during St. Patrick’s Day? Here are five ideas to get you started and bring in the luck of the Irish.

How can your small business tap into this time and get noticed by college students? Check out these tips for how to market to college students during spring break.

An email subject line can ensure viewers actually open the email, read it and act upon it. So, how do you create a compelling email subject line? Here’s how.

How can businesses and individuals best reach out to consumers during the new spring season? Luckily, we have five super springtime marketing ideas to get you started.

The podcast audience is growing, so businesses are jumping on board with their marketing. We’ve put together a list of big benefits of launching a business podcast.

How do you plan on using Valentine’s Day in your marketing strategy? If you’re not sure yet, here are some ideas for how to show marketing love this Valentine’s Day.

There’s nothing like great content marketing, and blogging is the place to start. Today, we’re going to talk about why you should be blogging, and some easy tricks to get going.

With a little effort there are ways to keep your current clients happy, satisfied and coming back for more. Check out these six tips for better customer retention.

There's a way to make copywriting a priority and save money at the same time—boost your own expertise. Here are sure-fire ways to improve your copywriting skills.

When it comes to content marketing for your business, an eBook is a great step. If you’re not sure where to start, here are some big ideas for your next business eBook.

In October 2023, AOP and Deloitte announced the results of their Digital Publishers' Revenue Index for Q2 2023. Total revenue for publishers was up 0.3% from Q2 2022, but far more interesting was the 154.8% growth in the "miscellaneous" category. This was driven by publishers' growth in data monetization and interest-based audience segmentation; publishers are...

This is sure to be a big year for The Coca-Cola Company, which is gearing up to sponsor huge events including the Paris Olympics. So it's kicking things off with a bang, with a rare campaign touting its portfolio of beverages including Diet Coke and Honest Juice. The hero spot was inspired by Hulu's hit...

The 2023 TV landscape became the year of AVOD. Netflix and Disney+ completed their first full years with advertising tiers in 2023, and streamers like Prime Video and AMC+ also announced their AVOD entrances. However, the year was also marked by consolidation and rebranding, which are trends that will likely continue in 2024 and beyond....

New year, new hookup. As people set resolutions, some with a fresh approach to romance, the first Sunday in January is the busiest day of the year in online dating-known as Dating Sunday. On Tinder alone, the number of messages sent across the app surges by 22%, while likes increase by 18%. Dating Sunday (falling...

If you want to make sure 2024 is successful, there are a few things to put in place now. We’ve compiled a list of a few ways to start off a new year for marketing.

The industrywide practice of complaining about the programmatic ecosystem might be as commonplace as not leaving the couch for five days during the last week of December. Programmatic advertising has been called out for not being transparent, being wasteful, violating people's fundamental rights to privacy and depleting the power of independent publishers, among other allegations....

In 2024, the entertainment and media industry is hoping to welcome several new TV bundles of joy. For Adweek's year-in-review TV coverage, we asked 19 TV executives and ad sales insiders to explain the TV and streaming topics that will dominate 2024. From more bundling to a FAST rise in AI and a renewed focus...

It's been a year of economic uncertainty to say the least. An imminent then not-so-imminent recession. Layoffs. Return to office, if you dare--we have a DJ! (No child care though.) In times like these, we can only be certain of one thing: Everyone is going to do the same damn ads and activations. Those tried-and-true...

It's that time when everyone weighs in on what they think the next year will have in store for us. The creative agency world is certainly no different, but its trends might be more difficult to predict. Luckily, people at agencies around the globe with their collective fingers on the pulse of creativity have let...

Last week, in the waning days of the year, media company Literally Media acquired lifestyle publisher Mel Magazine from Recurrent Ventures, adding the formerly dormant title to its growing stable of comedy brands. In dusting off the shuttered publisher, Literally Media provided a fitting end to a year defined by the death, and subsequent resurrection,...

When it comes to marketing success, it's all about the right team--and this seems to be consistently looked over. It's not hard to see why: Prioritizing experience over cultural fit can be tempting. Trust me, I get it. Who wouldn't want to hire someone who has been in the game for years? Here's the problem:...

Dove and Nike have teamed up to launch the Body Confident Sport program with a mission to boost girls' body confidence in sports. The Body Confident Sport program is a first-to-market, providing a scientifically proven set of online coaching tools to build body confidence in 11 to 17-year-old girls. It's a match made in partnership...

This year was officially the hottest ever recorded, thanks to humans' industrial-era obsession with burning fossil fuels. And despite a weak, loophole-riddled agreement to transition away from those climate-warming fuels at the United Nations' recent climate summit, the world is on track to see much more warming in the years to come. Meanwhile, despite a...

Whether it was the Barbie movie, Taylor Swift's Eras Tour, Beyonce's glittering Renaissance roadshow or girl math, pink-hued "girly" vibes have dominated pop culture over the last 12 months. So much so that 2023 has been christened 'The Year of the Girl.' But was it really? Women's equality and rights are going backward in many...

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