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Ready to get social? Let’s chat about some effective tips on how to use social media platforms to your advantage and market your business.

Now is the time to re-imagine parts of your brand. The Age of Re is upon us, where we connect to the core values and ideas that make our connections authentic and purposeful.

Thanks to this touch-free, germ-avoiding, digital-first period of time in which we have found ourselves, QR codes are becoming a more popular way to seamlessly engage consumers — and they are becoming the bridge between the physical space and our digital ecosystem.

There’s no question that emerging technologies will play a key role in the marketing transformation to come. In fact, they already are. Here are just a few of the ways that AI-powered copywriting is helping brands accelerate their recovery in 2020 and transform the way they engage their audiences.

With many brands tightening budgets due to COVID-19, CMOs are honing in on data to drive marketing strategy and optimize spend. For direct mail specifically, a comprehensive view of performance is best. Ensuring reliable processes for tracking results, calculating incrementality, and influencing attribution is key to realizing and optimizing the full potential of this high-performing channel.

Relying solely on data collected by traditional CRM systems is a thing of the past. Consumers are increasingly interacting and transacting across more online and offline channels — and to provide truly helpful experiences, marketers need to action on those different data sources in real-time.

Today, a brand is the sum of people’s lived experiences with the brand, and loyalty is an outcome of great customer experience. Dauntingly, the best CX in any category becomes the new expectation of every category. Here are five simple CX strategies to help brands navigate this new world of opportunity.

Right now is the best time to get your content out there, but the real trouble is getting the right eyes on it. Check out our latest e-book to learn more.

With the imminent crumble of the third-party cookie, the time for marketers to shift focus to their own source of truth to identify consumers is now. The Identity Graph turns the unknown into the known, providing the key consumer insights that empower better experiences across inbound and outbound engagements. This guide shows you why managing your own graph is the best way to take consumer identity into your own hands in the post-cookie era.

Customers these days demand quick interaction via the channel of their choice. But how can companies transform their businesses to become centers of customer experience (CX) excellence when there are so many moving parts and uncomfortable levels of economic uncertainty? The answer is – they can’t afford not to.

It’s midsummer, yet we are at a moment in time when tourism and travel ad campaigns are practically at a standstill, due to COVID-19 and our economic shutdown. Here in New York, the lights of Broadway will be out for not just the rest of summer, but the entire year (subscription required). Who knows if […]

Home office has taken on a new meaning since Covid-19 has forced many to work from home. That’s why Melissa just released their new ExecConnect Mailing Lists. Reach decision-makers at their desk or on their couch with customizable selects that connect their business and consumer profiles together. Get 15% off your first list today so you can continue to reach business executives during the pandemic.

At a time when there seems to be a new national crisis daily, it is hard to justify moving forward with big marketing spends not knowing what the purchasing climate will be one day to the next. Clever copy, relevant content, and big promotions just can’t overcome the hurdles of spending freezes and cut backs […]

Product marketing has been around as long as tech products have been on the market, but many business people struggle with it. They don’t have a full grasp of what B2B product marketing involves and how it can help their companies. Let’s look at some scenarios where good product marketing would be helpful.

Your goal is for viewers to take that extra step and become active. What better way to do just that than a strong call to action?

Video is the next best thing to meeting your customer in-person — especially now with many consumers and businesses social distancing to fight COVID-19. If you haven’t fully embraced video as an integrated part of your omnichannel marketing strategy, this is the time to step it up.

There are many posers in the data and analytics industry. Unfortunately, some of them occupy managerial positions, making critical decisions based on superficial knowledge and limited experiences. I’ve seen companies wasting loads of money and resources on projects with no substantial value — all because posers in high places bought into buzzwords or false promises. […]

We know from direct mail’s 40-40-20 rule that the success (or failure) of a direct mail campaign is based 40% on making the right offer, 40% on targeting the right audience, and 20% on your creative. Learn how to make the most of your offer with this white paper from Tension.

Home office has taken on a new meaning since Covid-19 has forced many to work from home. That’s why Melissa just released their new ExecConnect Mailing Lists. Reach decision-makers at their desk or on their couch with customizable selects that connect their business and consumer profiles together. Get 15% off your first list today so you can continue to reach business executives during the pandemic.

Rebrands of companies, products, and services are not uncommon. A company may choose to rebrand to refresh a stale image. Often a rebrand is triggered by a merger or acquisition. A scandal is also a catalyst for a rebrand. For example, increased focus and sensitivity surrounding brands with controversial roots like Aunt Jemima and Uncle Ben’s have […]

Though our culture reveres the power of genius and the magic that genius can conjure — as well we should — most of us work in realms where collaboration can be far more productive than forging our own path. Content marketing is one of those realms. In content marketing, alliances and partnerships can prove the […]

Too many marketers are trapped under a myopic view of their role in society. You’re told you just need to hit numbers. You’re told you just need to please clients. Marketer, you do so much more.

For marketing teams, building depth and collaboration are key motivators of revenue growth. However, even the best marketing attribution and measurement strategies have room for improvement. Learn about the top ten demand generation mistakes and how you can plan for more accurate alignment in your own organization.

To focus on strategies that increase sustainability — rather than short-term solutions with even shorter shelf lives — marketers must shift a bigger part of their budgets to performance marketing models where there is a direct correlation between marketing spend and company results.

COVID-19 is forcing brands to rethink their marketing spending, including their commitment to search. Looking ahead, they’ll need to consider all options as they return to data spending post-pandemic. One way to help them figure out what works best and decide where to allocate budgets is by taking a look at branded and unbranded search. […]

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