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Changes in privacy laws and consumer behaviors are forcing advertisers to deviate from their historic default means of audience targeting, especially in the connected TV space, increasingly a focal point of many marketers' attention. In particular, brands are eager to better understand how CTV spend is contributing to ROI, as well as delivering incremental gains...

Saatchi & Saatchi New York has named chief creative officer Daniel Lobat?n and newly hired chief strategy officer Raig Adolfo as co-presidents of the agency. Adolfo will officially join on Nov. 8. Adolfo, who comes to the Publicis-owned agency from 360i, where he was chief strategy officer, was hired to build strategic capabilities and fuel...

As the industry continues to reel from the de-accreditation of Nielsen's national and local TV ratings service, the company's largest rival is looking to gain ground. In an open letter published today, Comscore CEO and executive vice chairman Bill Livek looked to win industry points by declaring Comscore as the measurement currency of the future,...

Diageo's whisky brand Johnnie Walker has teamed with the world's largest streaming platform Netflix with the release of its limited-edition Red Label bottle which ties into its crime show Money Heist or as it is known in its Spanish homeland La Casa de Papel (The House of Paper). With the final five episodes of the...

Prime Video has unveiled a head-spinning look at its upcoming The Wheel of Time series: a 360-degree trailer that creates a virtual three-dimensional "wheel." The unique trailer, available on YouTube's 360 player, touts the Amazon streamer's fantasy series based on Robert Jordan's best-selling fantasy novels. The first three episodes will debut on Friday, Nov 19,...

TikTok extended its Share to TikTok developer tool to six new third-party applications and platforms Wednesday. The Share to TikTok software development kit was introduced at Adobe MAX in November 2019. It enables third-party apps and developers to share content directly into TikTok, while users have the flexibility of editing their content on those third-party...

For the first 30 years of my career, there was a particular playbook for how to get ahead. That playbook spelled out how to dress, when to arrive at the office and how to look important. But the experience of the pandemic has brought a long chapter in our industry to a close--a conclusion that...

What's the scariest dish you can imagine eating? How about a burger made of human meat? Oumph!, the Swedish plant-based food brand, has developed this creepy creation for Halloween-but it's not as revolting as the name suggests, since it only resembles human meat. While "The Human Meat Plant-Based Burger" looks like a feast for cannibals,...

Instagram said Wednesday that its link sticker for Stories is now available to all accounts. The link sticker was rolled out Aug. 30 in place of the ability for users to swipe up on Stories to access external links provided by the creators of those Stories. Access to the sticker had been limited to verified...

Facebook Reels allows users to add text to Reels, which they can customize by choosing from different fonts, colors and more. Our guide will show you how to add text to Facebook Reels. Note: These screenshots were captured in the Facebook application on iOS. Step 1: Once you've uploaded or recorded one or more clips...

What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and consumer products Sheel Shah spoke...

LinkedIn introduced several updates to both pages and profiles Wednesday as it continues to adapt to the changes in how people work, brought about by the pandemic but poised to become part of the new normal--a phenomenon the professional network refers to as the Great Reshuffle. LinkedIn Marketing Solutions wrote in a blog post Wednesday,...

McDonald's is one of the world's most recognizable brands, and the largest fast-food company on the planet, but the ingredients of its meals are rarely thought of as high quality. In Spain, the company decided it was time to counter that image and to showcase the natural origin of what goes into its food. So...

Snapchat's Commercials, the platform's six-second, non-skip, full-screen vertical video ads, fared well in Dentsu's Attention Economy research released recently. Attention Economy seeks to measure the true value of attention across channels, formats and platform, and Dentsu used advanced eye-tracking techniques to capture the attention being paid to ads and analyze the impact and value of...

Product line extensions allow brands to capitalize on low-hanging fruit. By leveraging their audience of loyal buyers and offering a new, extended product line, brands can deepen those existing relationships (and will likely nab some first-time customers too.) This move especially makes sense when the brand moves into a related space adjacent to their core...

What if it was possible to walk the halls of Hogwarts, explore the deserts of Tatooine or be immersed into J. R. R. Tolkien's Middle Earth? Would you want to explore one of these imaginary worlds? "People like the idea of an escapist experience, whether that be on TV, in a video game or on...

How do you get a dream role without any experience? For Chris Marino, it turned out that all he had to do was ask. With support from incredible leaders, Chris secured a coveted finance internship at American Express and is now the global head of performance marketing and media at Bloomberg Media. Discover how Bloomberg...

Data is the lifeblood of any customer engagement strategy. But still, marketing professionals often miss the opportunity to shape how their firm uses technology and data to win, serve and retain customers. Joe Stanhope, vp and principal analyst at Forrester Research, joined Adweek's Digital Shift event to explore the changing landscape of customer data and...

Google said Tuesday that the ability for WhatsApp users to migrate their chat history between operating systems was extended to all Google Pixel devices and any phone rolling out with Android 12. WhatsApp debuted the feature at Samsung's Galaxy Unpacked 2021 event in August, starting on Samsung Galaxy foldable models. It was added for all...

There are a few clues straight away that this documentary-style short film isn't your average public service announcement. First, a diverse array of men talk earnestly--and vaguely--about what seems to be a prized possession. "It's an extension of myself," says one man, while another dubs it "the only thing I give a damn about" and...

The tighter privacy permissions implemented by Apple in its iOS 14 operating system did not hit Twitter's third-quarter-2021 earnings as hard as they did Facebook's and Snap Inc.'s. Twitter reported total revenue of $1.28 billion in the period, up 37% versus the third quarter of 2020, saying performance was strong across all major products and...

The constituent players of Big Tech have never been under more pressure as governments across the globe have them in their crosshairs. Although, this scrutiny does not necessarily translate to a downturn in business with Alphabet today posting numbers that will impress Wall Street. Top line Alphabet today posted revenues of $65.1 billion for the...

In an Elevate Publishing discussion on Tuesday about what makes modern media companies successful, Vox Media CEO Jim Bankoff hit all the classics--a commitment to quality journalism, a diversified revenue portfolio and the ability to provide premium advertising at scale--but he also stressed the bright future of audio. And well he should: Vox Media has...

Gerrymandering is an ongoing threat to fair elections, yet many Americans still don't know the severity of the threat it poses. Disenfranchising voters and preventing competition in general elections are only a fraction of the sweeping negative effects that manipulating electoral boundaries can cause. Using the 37th U.S. House district in Austin as an example...

We've all been there: it's 3 AM and you're wide awake. In the stillness of the night, each minute noise raises the hair on the back of your neck. Is it a late-arriving neighbor? The cat? A dangerous intruder? 3 AM is an inherently terrifying time. It's also a great time for an early morning...

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