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In a scene that's no doubt playing out in living rooms around the country, a family puts up its holiday decorations, trying to end the long and tumultuous year with some familiar rituals and splashes of brightness. But there's a grinch, in the form of a sulky teenager, in their midst. Along with heavy sighs...

We journalists certainly know the power of a few words--and specifically how much a story can be changed by moving them around. Apple TV+ puts that truth to compelling effect in its newest ad from TBWA\Media Arts Lab, which highlights the subscription streaming service's original programs. The spot writes out some rather humdrum concepts for...

Facebook detailed changes to the Messenger From Facebook API (application-programming interface) that will go into effect in Europe Dec. 16 to comply with new privacy rules. The social network said features that will no longer be available via Messenger API include: persistent menu; one-time notification; some templates (such as airline and receipt) and audio/video attachments;...

Mere weeks after Ulta Beauty and Target unveiled a partnership to create Ulta Beauty at Target shop-in-shops, rivals Sephora and Kohl's announced they are forming their own alliance. Under the new agreement, Sephora will open 200 2,500 square-foot shops inside Kohl's stores beginning next fall. In turn, Kohl's online beauty selection will exclusively feature the...

Toyota is back in the Super Bowl for the fourth year in a row. Jack Hollis, senior vice president of automotive operations at Toyota Motor North America, confirmed to Adweek that "Toyota will be part of the advertising lineup for Super Bowl LV 2021 on CBS. We look forward to sharing additional details as we...

When it comes to representation, people of Middle Eastern and North African (MENA) descent have long faced a particular barrier: the lack of a box to check on official forms, including the U.S. Census. Instead of a distinct category, Americans who identify as MENA are instructed to check the box for "white"--whether or not that...

Look out Air Jordan. This week, Golden State Warrior athlete Stephen Curry became the latest athlete to debut his own brand in partnership with a major athletic label--Under Armour. The deal is similar to Nike's with Michael Jordan and Lebron James, widely considered to be the two greatest basketball players of all time. Curry's a...

At the outset of 2020, things weren't going well for Tupperware Brands Corporation. Sales were down. The company's share price continued to slide. "People just don't have connection with the brand anymore," Patricia Stitzel, Tupperware's former CEO, told analysts during an earnings call in October 2019. But then the pandemic came, forcing people around the...

A Berlin museum focused on life in former East Germany is transporting virtual visitors back to a pivotal moment in history through the power of augmented reality and the popular open-world game Minecraft. The DDR Museum teamed with Vice-owned creative agency Virtue on an educational campaign that allows anyone to build and tear down full-scale...

Valerie Carlson has been appointed chief creative officer of Critical Mass, a 950-person digital marketing and experience design agency with offices in 11 locations around the world. She replaces Conor Brady, who left Critical Mass last year. Carslon joins from Wunderman Thompson Los Angeles, where she served as executive creative director. Throughout her career, she's...

When a mysterious monolith was spotted in the desert in Utah's Red Rock Country last month, it sparked intrigue for a lot of people, but for Jeep and agency partner Highdive, it sparked opportunity. Jeep and Highdive "repurposed" the mysterious monolith into a charging station for the Jeep Wrangler PHEV (plug-in hybrid electric vehicle), and...

Neighborhood social network Nextdoor teamed up with Hallmark Channel to bring back the Cheer Map, an interactive local guide to the best holiday decorations in each area. Users in Australia, Canada and the U.S. can access Cheer Map here or via the Nextdoor application and indicate that they plan to decorate for the holidays. Neighbors...

Sweden's biggest beer brand is offering a remedy for the seasonal depression that can accompany these cold winter months: a cooler that contains light from this year's summer solstice. Norrlands Ljus used data collected on June 20, the longest day of the year, in a place called Ljusdal, which translates to "Valley of Light," to...

Even highly-educated analysts struggle in the beginning of their careers. Hiring managers often wonder why analysts with a 4.0 GPA have hard time delivering valuable results. There are many theories and opinions about that, but allow me to share a simple point of view here. Many young analysts struggle because they don't know what to...

A new report led by Accenture Interactive has found that a majority of CEOs (77%) will fundamentally change how their companies interact with customers to drive business growth. The company sees this as part of a "experiennce renaissance" that has only been accelerated by the pandemic. "The Business of Experience (BX)" is based on survey...

As you use LinkedIn, the professional social network will attempt to show you advertisements that are relevant to you based on the information you've provided about yourself, such as your location and education information. LinkedIn may also show you ads based on your current and past job information. If you want to stop LinkedIn from...

Facebook revealed the details of another case that was referred to its independent content oversight board, joining the initial six cases that were discussed earlier this week. The social network removed a post in a group that it said appeared to exist for Muslims in India, saying that it violated Facebook's policy on violence and...

A Turkish Bishop, adored across Europe for his benevolence and repackaged centuries later by an American poet and a cartoonist, became the most popular brand ambassador on Earth. This is the Christmas spirit we have been sold in a million books, movies, plays, songs, jingles and ads. Santa Claus is the true epitome of brand...

For the first time, the WNBA has its own chief marketing officer. Phil Cook, who has worked extensively with female athletes during his tenure at Nike, will develop the WNBA's distinct brand while driving revenue and engaging fans across social platforms. In his new position, Cook will also focus on redefining the WNBA as a...

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. In Microsoft's Heartwarming Holiday Ad, a Dog Finally Gets to...

Twitter pulled the plug on its experimental twttr application--for now--and shared some of the feedback it received on the new layouts for conversations that it had been testing. The social network revealed the demise of twttr in a Twitter Support tweet Thursday, saying, "If you're using twttr, switch to the main Twitter app to keep...

A buttoned-up executive for a corporate behemoth sweeps into a quaint, mountain town with plans to shutter and demolish a family-owned store. But this C-suite hunk named Stephen didn't count on meeting Katie, a fresh-faced beauty who runs the business. And it's Christmas. And they're both single. Do you know where this is going? Of...

YouTube released features to make its comments section less toxic and provided details on an upcoming voluntary survey that will help it determine which communities creators belong to and ensure that those creators and communities are being treated fairly by its systems. The Google-owned video site will test a new filter in YouTube Studio for...

Halo Infinite, the newest title from the long-running franchise, had been ordained as a return to relevance for the pioneering series. But the game is off to a rocky start. Originally slated for a release in December on the newly released Xbox consoles, Halo Infinite has been delayed until 2021 without a new release date...

Major players in connected TV, including Amazon and Vizio, are solidifying their positions as go-to ad platforms as the streaming grab ramps up. Vizio is altering licensing agreements with ad-tech companies using Inscape Data Services, its TV data company. According to multiple sources, Vizio is restructuring contracts with Inscape customers to limit retargeting and other...

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