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Last week, Twitter announced it was lifting its ban on coronavirus mentions in advertisements under certain circumstances. This decision comes right after Google’s announcement that it was lifting its ban as well. But what does this mean for marketers?

With no commuting, trips to the gym, or fun being had with friends and family, who doesn’t have more time today than they did a few short weeks ago? But on the other hand, given the seriousness of our circumstances, we all have less patience for marketing messages that seem frivolous or unnecessary.

If you leave lead qualification up to your customers, you will be sorely disappointed. Customers will disqualify themselves before they ever talk to your sales team or get to your product page. Here's why and how.

Much like Genghis Khan unified the tribes of Mongolia and extended his empire across Asia to the Adriatic Sea, HuHot Mongolian Grill has expanded far beyond its Missoula, Mont. headquarters. And it expects its marketing efforts to help HuHot continue to do so.

Google never fails to keep us on our toes. Luckily, Google is pretty clear about what they want from content and these general guidelines stay the same regardless of algorithm changes. Here are five strategies to improve blog posts for search in 2020 — and beyond.

Like many brands, omnichannel apparel retailer Planet Blue must find innovative ways to engage and influence customers across channels to compete with retail giants 100 times its size. In this webinar, we’ll walk through how Planet Blue leverages an omnichannel view of the customer that combines the power of online behavioral data, point-of-sale data, and predictive lifetime value modeling to create more value for their business – all without the help of additional business intelligence professionals, data scientists or analysts.

The global big data market is projected to grow to $103 billion by 2027, more than double its estimated market size in 2018 — and a great deal of that data is being used to power better interactions between brands and their customers. Let’s look at the state of big data’s role in marketing going into 2020 and beyond.

We've heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS. The Postal Service, like many of us, have been greatly impacted by this crisis, and so has direct mail marketing in general.

Memes are a great way to engage with customers, but as a business, you have to walk a fine line. How can your marketing use memes effectively? Today, we’re going to discuss some ideas to get started.

Today, roughly 19 million Asian-Americans live in the U.S. and they’ll reach more than 21.5 million by 2024. Market smarter to this diverse audience knowing more about their specific wants, needs, preferred language, cultural practices, and more. Discover the unique demographics, financial product usage, as well as the shopping and media behaviors of the 5 Asian acculturation segments to achieve better marketing results. Download storyboards.

Pulling your hair out? Cabin fever? We hear ya. We’ve been at it for years, so learn virtual workplace best practices from us. Practical communication protocols. Balancing productivity, human connection, and your own sanity during this “New Normal.” Sign Up For this On-Demand Webinar Today.

Practical Defensive and Offensive Strategies to Survive & Thrive. Cash Flow Management and Smart Marketing Tactics Under This “New Normal”. Sign Up For this On-Demand Webinar Today.

Pulling your hair out? Cabin fever? We hear ya. We’ve been at it for years, so learn virtual workplace best practices from us. Practical communication protocols. Balancing productivity, human connection, and your own sanity during this “New Normal.” Sign Up For this On-Demand Webinar Today.

Practical Defensive and Offensive Strategies to Survive & Thrive. Cash Flow Management and Smart Marketing Tactics Under This “New Normal”. Sign Up For this On-Demand Webinar Today.

For years, email has been our solid companion, our owned audience. It’s the path of least resistance to the audience and serves the purpose of delivering content, promotions, advertising, and more. But it’s time for email marketing strategy to evolve because Google is changing the game.

We've all heard about breweries and distilleries making hand sanitizer, as well as automakers producing medical equipment. But for this week's "What Were They Thinking?" I have something a little different, but important: a campaign from Bud Light that supports the restaurant and bar industry, badly hit by COVID-19.

Amazon Business is expected to reach $52 billion in sales by 2023; Alibaba and eBay are also competing actively in the B2B space. But these e-commerce giants are only part of the story. How should B2B marketers get in on the action? Read on.

An extraordinary crisis requires an extraordinary response, and building a relevant partnership with another brand can provide a benefit to both marketers and their customers. Brand partnerships enable your brand to better connect with your customers, and you might be able to do the same for your new partner.

As growth leaders, we will be waking to a world with fewer resources and businesses desperate to grow again once we get past the coronavirus pandemic. However, in our struggle to regain our financial footing we will have a very valuable resource that previous generations did not: data and data science.

Augmented reality is the ideal technology for bridging print with the digital world, and yet so many in our industry are still sitting on the sidelines. If you have yet to experiment with AR, I’m here to tell you how to do it in a way that will not only help you determine whether AR is a good fit for your audience, but may also uncover hidden value where you least expect it: your existing print collateral.

Amid necessary conference cancellations this spring, marketing leaders are searching for alternatives. For many, these conferences were a venue to grow networks and make valuable connections with people in the marketing community. But all is not lost.

So here we are. Whether by government mandate or executive fiat, at some point in the past few weeks the brand you and your team usually work on from a company office landed in your living room. It probably happened suddenly, in many cases with almost no time to prepare. So here are a few suggestions to point you in the right direction as you adjust to a remote workflow.

We are in uncharted territory, much as we were in previous economic downturns and recessions. Yet, do know, another expansion will follow … eventually. There will be a grand reopening of our economy, and as marketers, we need to plan for it.

The coronavirus news is changing rapidly with new information and protocols being shared on an hourly basis. In such a turbulent climate, marketers are faced with complex questions about how to proceed with their plans and budgets.

While business seems to be screeching to a halt in the wake of the coronavirus, social media rages on. Now is a good time to build your brand and show your values and personality online.

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