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Without the right foundation, attempting to produce curated, personalized content can quickly become overwhelming and ineffective. Why? In this issue of The Pulse, we’ll address two common problems and how you can overcome them.

The post Why Content Marketers Fail appeared first on Target Marketing.

Drawing inspiration from some of the brightest B2B content marketers, here are five ways to help solve the problem of planning your content marketing and elevating the content experience of your customers to meet their evolving expectations. Read the full article at MarketingProfs

San Francisco is the US city offering the most jobs (per capita) for digital marketers seeking employment, according to recent research from MarketPro. Read the full article at MarketingProfs

Imagine graduating from college with a marketing degree and being able to immediately function as a marketer in most any company or situation. Education has forever grappled with the the "theory vs. practice" problem. Here's how to balance the two approaches. Read the full article at MarketingProfs

It's a multibillion-dollar problem that's shaking the confidence of thousands of marketing decision-makers. But what is it, exactly, and why is it leaving CMOs fed up and frustrated? Read the full article at MarketingProfs

Want to up your productivity at work? Look around you. Your environment and work habits have a big impact on how efficient you are. Check out this infographic for some easy-to-implement tips to boost productivity. Read the full article at MarketingProfs

Who's ready for a vacation? In this episode of "What Were They Thinking?" Melissa finds a way to beat the dog days of summer with a new campaign from Explore Asheville and Matador Network, featuring a four-legged star, Sammy the rescue dog.

The post WWTT? Asheville Says ‘Must Love Dogs!’ appeared first on Target Marketing.

The Millennial market: such a tempting conquest, yet so frustrating to conquer. Connecting with this elusive and lucrative demographic is not easy. Here are four major insights to help you market to--and win over--this tough crowd. Read the full article at MarketingProfs

Great American Eclipses are fairly limited – so this August 21 rarity in nature creates a unique opportunity for kids in science classes and, of course, marketers.

The post Eclipsed in My Mailbox appeared first on Target Marketing.

Are social marketing strategies in the B2B and B2C worlds converging? In some ways, yes, according to today's infographic. Read the full article at MarketingProfs

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