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The Millennial market: such a tempting conquest, yet so frustrating to conquer. Connecting with this elusive and lucrative demographic is not easy. Here are four major insights to help you market to--and win over--this tough crowd. Read the full article at MarketingProfs
Unclear about what transparent SSL and HTTPS are, how they affect your website, and why you should think about them before October this year? Check out this infographic for the details. Read the full article at MarketingProfs
Without the right foundation, attempting to produce curated, personalized content can quickly become overwhelming and ineffective. Why? In this issue of The Pulse, we’ll address two common problems and how you can overcome them.
The post Why Content Marketers Fail appeared first on Target Marketing.
San Francisco is the US city offering the most jobs (per capita) for digital marketers seeking employment, according to recent research from MarketPro. Read the full article at MarketingProfs
The new ABM order consolidates your more conventional marketing segments (industry, product/solution, marketing channels, etc.) into one living and breathing target of focus. In essence, each one of your accounts is a nation on its own, made up of individual citizens available to you in the form of company contacts. From here on, we marketers know that to get ahead of our competition and target these accounts and contacts effectively, we must “obsess” about the language of our customers. So let's get down to business.
The post Are You ABM Ready? appeared first on Target Marketing.
Want to up your productivity at work? Look around you. Your environment and work habits have a big impact on how efficient you are. Check out this infographic for some easy-to-implement tips to boost productivity. Read the full article at MarketingProfs
In this episode of "TM Top 3," Taylor Knight reviews the top marketing tips, tools and news from Target Marketing posts this week, including B2B marketing jokes; Google's firing of an engineer who authored a sexist viral memo; and the success of billboards.
The post TM Top 3: Marketing Jokes; Google’s Sexist Memo appeared first on Target Marketing.
Imagine graduating from college with a marketing degree and being able to immediately function as a marketer in most any company or situation. Education has forever grappled with the the "theory vs. practice" problem. Here's how to balance the two approaches. Read the full article at MarketingProfs
Great American Eclipses are fairly limited – so this August 21 rarity in nature creates a unique opportunity for kids in science classes and, of course, marketers.
The post Eclipsed in My Mailbox appeared first on Target Marketing.