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The Millennial market: such a tempting conquest, yet so frustrating to conquer. Connecting with this elusive and lucrative demographic is not easy. Here are four major insights to help you market to--and win over--this tough crowd. Read the full article at MarketingProfs
In this episode of "TM Top 3," Taylor Knight reviews the top marketing tips, tools and news from Target Marketing posts this week, including B2B marketing jokes; Google's firing of an engineer who authored a sexist viral memo; and the success of billboards.
Many Americans say technology has made them more impatient today than they were five years ago, according to recent research from Fetch and YouGov. Read the full article at MarketingProfs
Imagine graduating from college with a marketing degree and being able to immediately function as a marketer in most any company or situation. Education has forever grappled with the the "theory vs. practice" problem. Here's how to balance the two approaches. Read the full article at MarketingProfs
Without the right foundation, attempting to produce curated, personalized content can quickly become overwhelming and ineffective. Why? In this issue of The Pulse, we’ll address two common problems and how you can overcome them.
We all may be wishing for an endless summer, but the reality is it’s never too early to start planning for the holidays. While future holiday shoppers are still enjoying the beach, it’s time for marketers to start thinking like Santa’s elves.
Who's ready for a vacation? In this episode of "What Were They Thinking?" Melissa finds a way to beat the dog days of summer with a new campaign from Explore Asheville and Matador Network, featuring a four-legged star, Sammy the rescue dog.
It's a multibillion-dollar problem that's shaking the confidence of thousands of marketing decision-makers. But what is it, exactly, and why is it leaving CMOs fed up and frustrated? Read the full article at MarketingProfs
Unclear about what transparent SSL and HTTPS are, how they affect your website, and why you should think about them before October this year? Check out this infographic for the details. Read the full article at MarketingProfs
The new ABM order consolidates your more conventional marketing segments (industry, product/solution, marketing channels, etc.) into one living and breathing target of focus. In essence, each one of your accounts is a nation on its own, made up of individual citizens available to you in the form of company contacts. From here on, we marketers know that to get ahead of our competition and target these accounts and contacts effectively, we must “obsess” about the language of our customers. So let's get down to business.