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In this episode of "TM Top 3," Taylor Knight reviews the top marketing tips, tools and news from Target Marketing posts this week, including B2B marketing jokes; Google's firing of an engineer who authored a sexist viral memo; and the success of billboards.
Many Americans say technology has made them more impatient today than they were five years ago, according to recent research from Fetch and YouGov. Read the full article at MarketingProfs
Who's ready for a vacation? In this episode of "What Were They Thinking?" Melissa finds a way to beat the dog days of summer with a new campaign from Explore Asheville and Matador Network, featuring a four-legged star, Sammy the rescue dog.
San Francisco is the US city offering the most jobs (per capita) for digital marketers seeking employment, according to recent research from MarketPro. Read the full article at MarketingProfs
It's a multibillion-dollar problem that's shaking the confidence of thousands of marketing decision-makers. But what is it, exactly, and why is it leaving CMOs fed up and frustrated? Read the full article at MarketingProfs
The Millennial market: such a tempting conquest, yet so frustrating to conquer. Connecting with this elusive and lucrative demographic is not easy. Here are four major insights to help you market to--and win over--this tough crowd. Read the full article at MarketingProfs
We all may be wishing for an endless summer, but the reality is it’s never too early to start planning for the holidays. While future holiday shoppers are still enjoying the beach, it’s time for marketers to start thinking like Santa’s elves.
Drawing inspiration from some of the brightest B2B content marketers, here are five ways to help solve the problem of planning your content marketing and elevating the content experience of your customers to meet their evolving expectations. Read the full article at MarketingProfs