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The new ABM order consolidates your more conventional marketing segments (industry, product/solution, marketing channels, etc.) into one living and breathing target of focus. In essence, each one of your accounts is a nation on its own, made up of individual citizens available to you in the form of company contacts. From here on, we marketers know that to get ahead of our competition and target these accounts and contacts effectively, we must “obsess” about the language of our customers. So let's get down to business.
Imagine graduating from college with a marketing degree and being able to immediately function as a marketer in most any company or situation. Education has forever grappled with the the "theory vs. practice" problem. Here's how to balance the two approaches. Read the full article at MarketingProfs
In this episode of "TM Top 3," Taylor Knight reviews the top marketing tips, tools and news from Target Marketing posts this week, including B2B marketing jokes; Google's firing of an engineer who authored a sexist viral memo; and the success of billboards.
Many Americans say technology has made them more impatient today than they were five years ago, according to recent research from Fetch and YouGov. Read the full article at MarketingProfs
We all may be wishing for an endless summer, but the reality is it’s never too early to start planning for the holidays. While future holiday shoppers are still enjoying the beach, it’s time for marketers to start thinking like Santa’s elves.
You should avoid using acronyms, emojis, memes, GIFs, and all-caps in your work emails if you want to come across as serious, intelligent, trustworthy, and professional to your co-workers, according to recent research from Fundera. Read the full article at MarketingProfs
Drawing inspiration from some of the brightest B2B content marketers, here are five ways to help solve the problem of planning your content marketing and elevating the content experience of your customers to meet their evolving expectations. Read the full article at MarketingProfs
San Francisco is the US city offering the most jobs (per capita) for digital marketers seeking employment, according to recent research from MarketPro. Read the full article at MarketingProfs