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Without the right foundation, attempting to produce curated, personalized content can quickly become overwhelming and ineffective. Why? In this issue of The Pulse, we’ll address two common problems and how you can overcome them.

The post Why Content Marketers Fail appeared first on Target Marketing.

Great American Eclipses are fairly limited – so this August 21 rarity in nature creates a unique opportunity for kids in science classes and, of course, marketers.

The post Eclipsed in My Mailbox appeared first on Target Marketing.

In this episode of "TM Top 3," Taylor Knight reviews the top marketing tips, tools and news from Target Marketing posts this week, including B2B marketing jokes; Google's firing of an engineer who authored a sexist viral memo; and the success of billboards.

The post TM Top 3: Marketing Jokes; Google’s Sexist Memo appeared first on Target Marketing.

It's a multibillion-dollar problem that's shaking the confidence of thousands of marketing decision-makers. But what is it, exactly, and why is it leaving CMOs fed up and frustrated? Read the full article at MarketingProfs

You should avoid using acronyms, emojis, memes, GIFs, and all-caps in your work emails if you want to come across as serious, intelligent, trustworthy, and professional to your co-workers, according to recent research from Fundera. Read the full article at MarketingProfs

San Francisco is the US city offering the most jobs (per capita) for digital marketers seeking employment, according to recent research from MarketPro. Read the full article at MarketingProfs

Drawing inspiration from some of the brightest B2B content marketers, here are five ways to help solve the problem of planning your content marketing and elevating the content experience of your customers to meet their evolving expectations. Read the full article at MarketingProfs

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