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Great American Eclipses are fairly limited – so this August 21 rarity in nature creates a unique opportunity for kids in science classes and, of course, marketers.

The post Eclipsed in My Mailbox appeared first on Target Marketing.

Drawing inspiration from some of the brightest B2B content marketers, here are five ways to help solve the problem of planning your content marketing and elevating the content experience of your customers to meet their evolving expectations. Read the full article at MarketingProfs

San Francisco is the US city offering the most jobs (per capita) for digital marketers seeking employment, according to recent research from MarketPro. Read the full article at MarketingProfs

You should avoid using acronyms, emojis, memes, GIFs, and all-caps in your work emails if you want to come across as serious, intelligent, trustworthy, and professional to your co-workers, according to recent research from Fundera. Read the full article at MarketingProfs

It's a multibillion-dollar problem that's shaking the confidence of thousands of marketing decision-makers. But what is it, exactly, and why is it leaving CMOs fed up and frustrated? Read the full article at MarketingProfs

Want to up your productivity at work? Look around you. Your environment and work habits have a big impact on how efficient you are. Check out this infographic for some easy-to-implement tips to boost productivity. Read the full article at MarketingProfs

The new ABM order consolidates your more conventional marketing segments (industry, product/solution, marketing channels, etc.) into one living and breathing target of focus. In essence, each one of your accounts is a nation on its own, made up of individual citizens available to you in the form of company contacts. From here on, we marketers know that to get ahead of our competition and target these accounts and contacts effectively, we must “obsess” about the language of our customers. So let's get down to business.

The post Are You ABM Ready? appeared first on Target Marketing.

Who's ready for a vacation? In this episode of "What Were They Thinking?" Melissa finds a way to beat the dog days of summer with a new campaign from Explore Asheville and Matador Network, featuring a four-legged star, Sammy the rescue dog.

The post WWTT? Asheville Says ‘Must Love Dogs!’ appeared first on Target Marketing.

The post Millennials Guide: Engaging a Generation of Visual Buyers appeared first on Target Marketing.

Are social marketing strategies in the B2B and B2C worlds converging? In some ways, yes, according to today's infographic. Read the full article at MarketingProfs

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