Without the right foundation, attempting to produce curated, personalized content can quickly become overwhelming and ineffective. Why? In this issue of The Pulse, we’ll address two common problems and how you can overcome them.

The post Why Content Marketers Fail appeared first on Target Marketing.

In this episode of "TM Top 3," Taylor Knight reviews the top marketing tips, tools and news from Target Marketing posts this week, including B2B marketing jokes; Google's firing of an engineer who authored a sexist viral memo; and the success of billboards.

The post TM Top 3: Marketing Jokes; Google’s Sexist Memo appeared first on Target Marketing.

It's a multibillion-dollar problem that's shaking the confidence of thousands of marketing decision-makers. But what is it, exactly, and why is it leaving CMOs fed up and frustrated? Read the full article at MarketingProfs

Drawing inspiration from some of the brightest B2B content marketers, here are five ways to help solve the problem of planning your content marketing and elevating the content experience of your customers to meet their evolving expectations. Read the full article at MarketingProfs

Unclear about what transparent SSL and HTTPS are, how they affect your website, and why you should think about them before October this year? Check out this infographic for the details. Read the full article at MarketingProfs

Imagine graduating from college with a marketing degree and being able to immediately function as a marketer in most any company or situation. Education has forever grappled with the the "theory vs. practice" problem. Here's how to balance the two approaches. Read the full article at MarketingProfs

You should avoid using acronyms, emojis, memes, GIFs, and all-caps in your work emails if you want to come across as serious, intelligent, trustworthy, and professional to your co-workers, according to recent research from Fundera. Read the full article at MarketingProfs

Are social marketing strategies in the B2B and B2C worlds converging? In some ways, yes, according to today's infographic. Read the full article at MarketingProfs

Want to up your productivity at work? Look around you. Your environment and work habits have a big impact on how efficient you are. Check out this infographic for some easy-to-implement tips to boost productivity. Read the full article at MarketingProfs

We all may be wishing for an endless summer, but the reality is it’s never too early to start planning for the holidays. While future holiday shoppers are still enjoying the beach, it’s time for marketers to start thinking like Santa’s elves.

The post It’s Beginning to Look A Lot Like Christmas appeared first on Target Marketing.