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Label Redesign Helps Attract Audience for Kekionga Cider Company

Kekionga Cider Company decided it wanted to attract audience and enter new retail markets with its cider, and that would involve shifting from glass bottles to cans, as well as opting for a label redesign. Because cans don’t come in a cardboard carrier, as bottles do, the cans themselves become the marketing that attracts customers.

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