Marketers know the horror stories of inappropriately targeting single consumers and are more careful about how they do it now that 28% of Americans fit in that demographic vs. 1960, when 13% of the country could be treated more like an afterthought.
Marketers know the horror stories of inappropriately targeting single consumers and are more careful about how they do it now that 28% of Americans fit in that demographic vs. 1960, when 13% of the country could be treated more like an afterthought.
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