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WWTT? Discover Puerto Rico’s New Campaign Focuses on Optimism

Who can say no to the idea of vacationing somewhere beautiful and inviting? In this episode of "What Were They Thinking?" Melissa shares the first campaign from Puerto Rico's recently formed nonprofit destination marketing organization (DMO), Discover Puerto Rico. The new brand campaign, "Have We Met Yet?" launched in April, and is the first marketing campaign in 5-plus years by the Island.

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