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Marketers: Steer Right Along Consumer Desire Paths

Desire paths are a concept born in the physical world. You see them in places where there is a nicely planned path of travel — like a paved walkway through a park — and not far away from it, there is an alternate path that has been cut by people choosing their own path. That’s a desire path.

The post Marketers: Steer Right Along Consumer Desire Paths appeared first on Target Marketing.

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