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How to Create Experiential Marketing Like Wall Street’s ‘Fearless Girl’

“Fearless Girl” is the experiential marketing success story from State Street Global Advisors by creative agency McCann New York and is the subject of an in-depth look by Katie Richards of Adweek. She writes on Sept. 10 that “Fearless Girl Stole the World’s Heart, But What Did It Do for the Client’s Business?”

The post How to Create Experiential Marketing Like Wall Street’s ‘Fearless Girl’ appeared first on Target Marketing.

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