MSWPrint | Vehicle Wraps

MSW Vehicle Wrapping

A wrapped van driven 20 days per month for 5 years will accrue tens of millions of views, a value of over a quarter-million-dollars worth of digital advertising.
(See left column for supporting figures.)

At MSW, we understand that your vehicle is often a key force for your business.

It will be seen millions of times in your market over just a few years and might be one of your small business's largest investments. For these reasons we take great care in giving it a stark, professional, brand-conscious look that will certainly generate local buzz.

Please scroll below to see much of our past work and a couple of videos of our installers in action.

Trainers Total Fitness Vehicle Wrap
North American Assembly Truck - Side
North American Assembly Truck - Back
MSW Print & Canton Embroidery Van Wrap
Tower Inn - Van Wrap Design
I-Shield Security Systems - Van Wrap Designs

I-Shield Security Systems - Van Wrap Designs
Zimmer AutoSport - Car Wrap

Zimmer AutoSport - Car Wrap
Little Caesars - Van Wrap

Little Caesars - Van Wrap
Nation Guard - Boat Wrap

National Guard - Boat Wrap
Blaze Sports - Trailer Wraps

Blaze Sports - Trailer Wraps
City of Detroit Police - Vehicle Wraps

City of Detroit Police - Vehicle Wraps
Mr.Rooter - Van Wraps

Mr. Rooter - Van Wraps
Crust Pizza - Fleet Car Wraps

Crust Pizza - Fleet Car Wraps
Budweiser Beer - Hummer Vehicle Wrap

Budweiser Beer - Hummer Vehicle Wrap

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Vehicle Wraps as a Marketing Tool

A study was held over a three month period tracking 10 beverage delivery trucks through two major metropolitan areas. Key findings include:

Vehicle Wrap Fleet graphics generate an average of 65,000 visual impressions per day.
The same vehicle wrap when traveling in suburban areas of major cities generated over 30,000 visual impressions per day.
98% of consumers feel fleet vehicle wraps created a positive image for that particular company.
96% of the people in the study said that vehicles wraps had more impact than billboards or other outdoor advertising.
91% of all people noticed the words and images displayed on vehicle wraps.
75% of consumers develop an impression about a company and its products based on vehicle wraps.
A car or truck wrap can generate between 30,000 to 70,000 daily impressions

Compare vehicle wrap exposure with the cost of other forms of marketing, such as digital banners:

30,000 local digital ad impressions might typically cost $120-300 ($4-10CPM)
30-60% of digital impressions served (and paid-for) on pages are never in-view.
Most work vehicles cost $1200-2500 to fully-wrap.
Estimating 30,000 views per day in a metro like Ann Arbor, just 10 road days accrues more viewership than $1200-3000 worth of digital banners.
One vehicle view is arguably more-impactful than one on-screen impression.
MSW warantees any non-collision & non-disaster-related vinyl failures for 5 years

A van driven 20 days per month for 5 years (1,200 road days) will accrue viewership (36,000,000 lifetime views) equal to $144,000-360,000 worth of digital advertising.

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MSW Vehicle Wrapping