ROI. Marketers are driven by it. But how can marketers increase ROI? By marketing smarter. To do that, top brands realize customer identities are central to driving up profit. And tracking consumer identity using the right information is just the first step. To truly fuel informed marketing, marketers must introduce data analytics and segmentation into the mix. In this webinar, we’ll explore how consumer identity drives segmentation and what steps marketers must take to achieve success.