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Why Aetna’s MarTech Strategy Is Customer-Obsessed, Not Technology-Obsessed

Shiva Mirhosseini's whole career has been about marketing technology. But the focus was always internal, on what the technology could do for marketing. Until she realized that enabling marketers doesn't actually help a brand reach its goals — enabling the customer does.

The post Why Aetna’s MarTech Strategy Is Customer-Obsessed, Not Technology-Obsessed appeared first on Target Marketing.

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