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AT&T Wants Addressable TV to Be the New ‘It’ Marketing Strategy

Looking at what AT&T is investing in addressable TV, it looks as though the telecommunications giant thinks the data-driven marketing world is ready for this tactic. But it’s going to take billions of dollars and years of work to get there. And so far, it’s been a decade of work for companies that already thought addressable TV would be the new “it” marketing technique. Is this really what marketers want from TV advertising?

The post AT&T Wants Addressable TV to Be the New ‘It’ Marketing Strategy appeared first on Target Marketing.

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