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The Power and Pitfalls of Using Browser Push Notifications

With the advent of browser push notifications, marketers and publishers now have a new channel to directly connect with their audience. Odds are, you’ve encountered browser push opt-in requests many times: browser-generated dialogs asking whether you want to “allow” or “block” notifications from the site you’ve just entered.

The post The Power and Pitfalls of Using Browser Push Notifications appeared first on Target Marketing.

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