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The Rarely Practiced Science of Celebrity Endorsements

I recently bought a Nespresso coffee machine because George Clooney is its brand ambassador. I figured if I could even get 10 percent of his charm by drinking Nespresso, the investment would be worth it. After a week, I asked my wife if she noticed any changes. After a short moment of evaluation, she kindly responded, “I think you need to give it more time but also hang on to the receipt.”

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