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The Art of Learning from Screw-Ups

Mistakes, much like a table saw missing its guard, are powerful teaching tools. And while some people quietly enjoy a taste of schadenfreude when all hell breaks loose for a major company or an A-lister in the spotlight, there usually is a teachable moment or two amid the chaos, as well. Let's look at the top screw-ups covered from the “What Were They Thinking” desk, and delve into the lessons all marketers can benefit from.

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