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How ‘Star Wars’ Has Used ‘Cute’ as a Marketing Safety Net for Decades

I finally got to see "Star Wars: Episode VIII — The Last Jedi." I won't spoil anything for you, because I barely made it a few days without hearing about some plot point. There is one part of the movie that I will discuss and, don't worry, this won't spoil anything. How could it be a spoiler if you've likely seen it everywhere in marketing campaigns?

The post How ‘Star Wars’ Has Used ‘Cute’ as a Marketing Safety Net for Decades appeared first on Target Marketing.

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