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Is Your Email Aesthetic Hurting Your Clicks?

The digital aesthetic, especially for email, has changed drastically over the last 10 years. Technology has improved, consumers are increasingly savvy and designing for online consumption has become an artform. Across digital channels, we’ve seen a progression from crowded and clunky to sleek and minimalist. In our effort to produce creative with a modern aesthetic, are we depriving our audiences of a positive user experience?

The post Is Your Email Aesthetic Hurting Your Clicks? appeared first on Target Marketing.

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