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Copywriter’s Checklist

Successful marketing is all about small stuff that translates into big results. As writers, it’s our job to make sure these essentials are included in what we write. And no, you and I don’t intentionally overlook including details such as the time or address of an event, but it happens to all of us. We get so close to what we’re writing, we miss what’s missing. Hence, this Copywriter's Checklist.

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