Skip to main content

10 Data Points on Younger Shoppers That Matter This Holiday Season

Move over Millennials, Gen Z is taking center stage for the holidays. Pundits agree that this new generation, loosely characterized as born between 1993 and 1999, have been raised on technology — but that’s where consensus ends. One day they are “Millennials on steroids,” the next they are “very different in fundamental ways from previous generations.”

The post 10 Data Points on Younger Shoppers That Matter This Holiday Season appeared first on Target Marketing.

Powered by PrinterPresence