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Working With Influencers in a Polarized World

Influencers often come with opinions on topics beyond just the items in their sponsored posts. We are seeing this in today’s highly polarizing social environment: Individuals from all industries and walks of life are becoming activists, and social media gives them a platform to address the issues that are important to them, often to large audiences. How should brands account for this?

The post Working With Influencers in a Polarized World appeared first on Target Marketing.

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