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How the First Pharma Chat Bot Came to Life

Elisa Crisafulli almost cringed when she said it: “Artificial intelligence is going to replace us.” The digital customer engagement associate director for the pharma company MSD Italia doesn’t actually believe that AI is dangerous. Rather, Crisafulli was repeating a refrain she hears too often in the healthcare industry. Her response? “If we use it well, we can take advantage of it.”

The post How the First Pharma Chat Bot Came to Life appeared first on Target Marketing.

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