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Monday Marketing Minutes: Podcast Ads and Interactive Audio in the IoT Home

The way people interact with mobile, streaming and IoT is only making podcasts and other types of audio content more important. For example, Vogue just announced a deal with Google Home for users to explore behind-the-scenes audio content from its magazine online via what they’re calling “conversational” interactive audio. What’s the opportunity for marketers?

The post Monday Marketing Minutes: Podcast Ads and Interactive Audio in the IoT Home appeared first on Target Marketing.

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