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Tech Talk: Adobe Target Uses Testing to Reach the ‘Right Consumer at the Right Time’

When rolling out new campaigns and website updates, marketers are left making many assumptions about what experience the end user is looking for. Adobe Target allows marketers to test aspects of the digital experience — without getting IT involved — to target and personalize to individual consumers.

The post Tech Talk: Adobe Target Uses Testing to Reach the ‘Right Consumer at the Right Time’ appeared first on Target Marketing.

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