Anyone paying attention to the advertising trade media knows that artificial intelligence (AI) is poised to revolutionize our industry. In fact, nearly 80 percent of marketers in the U.S. believe consumers are ready for this new technology now. Not only can AI automate customer interactions through the likes of chatbots, but these self-learning models can also spot audience patterns and help advertisers continuously improve their targeting. All this happens in a fraction of what it would take most humans and eliminates costly mistakes.
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